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Agronomic Design

We know you’re thinking about the upcoming growing season, so we’ve asked agronomists from different regions of the U.S. and Canada to provide their insights on what you should be looking for in 2012 to help you Be Ready for the future.

We begin with Brian Hefty of Ag PhD. Brian grew up on a farm and graduated from South Dakota State University. After working for an ag chemical company, he returned to join his father in the family seed and ag chemical business, Hefty Seed, which has since grown from one store to 33 stores in eight states. His brother, Darren, also joined the business, and in 1998, Brian and Darren started a television show called Ag PhD. They’ve produced a brand-new, half-hour show every week for the past 14 years. Through radio, television and workshops, the Heftys’ goal is to help educate farmers and help them improve their profitability. In this blog, Brian discusses corn rootworm issues and Goss’s Wilt.  (more…)

Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.

This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.

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