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Big-Picture View of Ag Equipment

Case IH’s Colin Rush, Senior Director of Regional Sales, was recently interviewed by FCC, which is Canada’s leading agriculture lender. In part one, he shares his big-picture view of the ag equipment industry, including technology’s important role in making equipment more efficient and more automated. In part two, he discusses ag equipment trends, the balance of innovation and affordability, as well as how Case IH uses its Customer-Driven Product Design Process to develop and improve its red equipment. What do you think will be the next big thing in ag equipment?

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