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Case IH Be Ready Discussion Series: Global Markets – Will You Be Ready?

Dan Basse, together with Tom Dorr, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Basse is President of AgResource Company, a domestic and international agricultural research firm that forecasts domestic and world agricultural price trends. In his remarks, he expressed the need for farmers to understand how political concerns and food safety issues, both in the U.S. and abroad, influence trade relationships, in order to make sound marketing decisions and control how agricultural commodities compete in the global marketplace. “All of a sudden you all have to be embroiled in this world market and understand relationships of grain prices, not only at your local elevator, but what they’re trading in Dalian, Australia, Europe, and Russia,” Basse explained. “These are all big factors that will drive your profitability.”

Case IH hosted Basse as part of its Be Ready Discussion Series at Ag Connect.  The educational discussions brought together leading experts from both inside and outside the agriculture industry with a variety of unique perspectives on key issues likely to impact producers’ businesses.

Want to hear more from Ag Connect 2011 and the Case IH BE READY Discussion Series?

Visit the CaseIH.com and complete our simple survey regarding the key issues of concern for agriculture. Producers who complete the survey will receive a Case IH Ag Connect Expo DVD. The 2-DVD set features:

  • Highlights from the Case IH BE READY Discussion Series
  • Behind-the-scenes interviews with BE READY experts
  • Previews of flagship Case IH equipment and upcoming technologies

Only a limited supply of DVDs are available, so be sure to complete our survey today!

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