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The Year of the Farmer

For more than 170 years, we have recognized the important role farmers play in providing safe, quality food and fiber for people around the world. We are excited to team up with sister company, Ram Trucks, in a campaign that declares 2013 “The Year of the Famer.” Did you see the Ram Trucks Super Bowl ad that kicked off the campaign?

The spot features “So God made a farmer” presented by legendary broadcaster Paul Harvey at the 1978 National FFA Convention. We encourage you to go to RamTrucks.com/KeepPlowing to help support FFA. Every time you view and share the video, Ram Trucks will make a donation to National FFA with the goal of raising $1 million to benefit their hunger relief efforts in local communities across America.

We are pleased to collaborate with Ram Trucks on this exciting year-long, multi-tiered program that highlights and underscores the importance of farmers in America. This initiative also continues our more than 65 years of supporting of FFA, an organization that has done so much to help students prepare for future agriculture careers.

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