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1200 Series Early Riser 24-row planter

Planting Through The Mud

The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.

Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.

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As if a late start to planting your crops wasn’t enough of a challenge for you, the delay also gives weeds ample opportunity to take root and choke out planted seedlings, making weed management an even more crucial task this summer.

Brian Hefty, a farmer and co-host of RFD-TV’s AgPhD, provided insights on weed resistance, weed tolerance, and weed management practices during his presentation, “Weed Resistance – Will You Be Ready?” as part of Case IH’s Be Ready Discussion at the 2011 Ag Connect Expo.  (more…)

The Case IH Crop Production team have been using the iPads with customers since September 2010

Is There an iPad in Your Field?

Categories: From the Editor

Dr. Rob Zemenchik, Case IH Sales and Marketing Manager for Tillage Products, and the Case IH Crop Production team have been using the iPads with customers since September 2010. Zemenchik says that farmers are responding positively to the iPads. “Farmers reach for it,” he says. “They want to take it and look at it themselves. Because we can access the information right on the spot, our conversations can be tailored to customers’ specific interests and are much more efficient and productive, leaving producers more time in the field.”

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Case IH Ecolo-Tiger 870

From CDPD Rules to Tillage Tools

For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.

Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.

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Check out Case IH’s behind-the-scenes interview with Dawn Geske of Diesel Progress International

As a panelist for the Case IH Be Ready VIP Discussion: Engine Emissions Technology – Fact vs. Fiction, Dawn Geske, Editor-In-Chief of Diesel Progress International, explained that Diesel Progress has been following the emissions mandates and the development of new emission technologies since the beginning. “Engine manufacturers really put a significant amount of investment and research and development into meeting these requirements,” said Geske. “They’ve been working on this for many years to make sure they’re giving producers the best technology that meets Tier 4A mandates.”

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Is The World Ready for Seven Billion People?

As you’re gearing up to get in the fields this spring, I want to share a TIME magazine blog post in which author, Bryan Walsh, poses the question: “Is the world ready for seven billion people?

In his blog, Walsh comments that sometime this year the world’s seventh billionth person will be born. To put that in perspective, it took the world 50 years to grow from three billion people to seven billion people. If you think that’s fast, think about this: the sixth billionth person born is just 11 years old!

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Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.

This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.

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A bountiful harvest begins with your planter. Preparing for planting means more than selecting the right genetics.  It’s important to remember some critical planter maintenance tips and adjustments for this year’s planting:

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Case IH Early Riser 1260 Series Planter

When You Ask, Case IH Delivers

As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but they also knew they needed to hear from planter owners about what they would like to have on a 90-foot planter.

Last week, our Case IH expert, Bill Preller, explained the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it helps Case IH gain insights on new trends or up and coming equipment needs from producers. This week, Alan Forbes, Case IH planter marketing manager, is going to explain how the CDPD process influenced the development of new Case IH Early Riser® planter toolbars.

The first step of the CDPD process is one-on-one customer interviews. It played a critical role in uncovering the unmet and even unspoken wants and needs farmers had when it came to their current planters.

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Tom Dorr, together with Dan Basse, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Dorr is CEO of the U.S. Grains Council, an organization that develops export markets for U.S. corn, barley, and sorghum. In his remarks, he addressed trade relations with China, including the current anti-dumping claim that China filed against U.S. dried distillers grain producers. “The Chinese have to be willing to sit down with us and send solid signals that give us the assurance that we can invest in the infrastructure to provide what they need,” said Dorr.

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