Our post earlier this week, “Non-Ag Folks Just Don’t Understand” reminded us that the general public has limited and sometimes misguided information about farming.
“Agvocacy” is needed now more than ever, and farmers have the best opportunity to speak with a credible voice on issues that impact their businesses.
As part of its inaugural coverage in 1975, Case IH’s Farm Forum surveyed customers more than 35 years ago. We asked a variety of questions ranging from, “What is the number one thing you like about farming?” to “How would you rate farming as a dangerous occupation?”
One of the most interesting responses was to the question, “What kind of understanding do non-farm people have about the prices farmers get from their products?” Here’s what Case IH customers had to say in 1975:
With two-thirds of the Case IH workforce based in the field, we truly do talk to farmers every day, so we know what a challenging growing season it has been so far.
That’s why we couldn’t resist sharing some good news!
According to this article, “USDA Chief Economist: Strong, Volatile Crop Prices Ahead” in TopProducer, USDA’s Joseph Glauber forecasts an optimistic outlook for agriculture over the next few years, thanks to record-level exports. (more…)
Thanks to the invention of Smart Phones, farmers are conducting business where the real action is happening – in the field!
Today’s cell phones double as a farmer’s personal secretary, weather center and crop manager. You may already be aware of the convenience of receiving email and accessing the internet through your phone, but with the development of Smart Phone applications, the sky is the limit for what you can achieve from your tractor seat!
We’ve heard a lot about some resourceful Smart Phone applications that we wanted to share with you. Take a look at what we found and let us know if you use any of these applications or if you have discovered other useful “apps.”
Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How can farmers maximize every acre?”. This video post highlights how Precision Farming technologies, such as autoguidance systems and software, increase planting, seeding, and spraying efficiency.
How have precision farming technologies been helpful to you?
If you’ve been following the Case IH BE READY blog, you’ve seen that we occasionally share thought-provoking blogs or news articles related to the opportunities and challenges facing agriculture today and in the future.
Ethanol continues to be a major topic of discussion both inside and outside agriculture circles, as evidenced by this article on Wired.com. In “Five Ethanol Myths, Busted”, author Forrest Jehlik, a mechanical engineer in the U.S. Department of Energy’s Argonne National Laboratory Transportation Technology Research & Development Center, discusses five prevailing myths related to ethanol production, its effect on the world’s food supply and the environment and gas mileage.
Regardless of your position on ethanol production in the U.S., the purpose of this blog share is to make you aware of the latest issues and discussions taking place.
It’s a valid question asked by many producers on a regular basis, and one that Case IH can answer.
Diesel engines have evolved into more powerful and fuel-efficient engines since their invention more than a century ago. While this evolution is good for productivity in the fields, it’s bad for emissions.
Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How can our farmers meet emissions standards?”. This video post discusses how Selective Catalytic Reduction (SCR) technology not only helps Case IH high-horsepower tractors meet Tier 4 emissions regulations, but also how it creates cleaner oil, less maintenance, and the power producers need to get the job done.
To learn more about SCR technology, check out Case IH’s blog post, “School of Hard NOx: SCR Primer.”
Case IH helped bring the story of production agriculture to more than 2.5 million consumers as part of Farm Journal Media’s Farmers Feeding the World exhibit at Taste of Chicago, June 24 through July 3.
The exhibit featured a Case IH Steiger® Quadtrac® 600 tractor, the world’s highest horsepower production tractor, along with a large screen TV playing video of how farmers use Case IH tractors and equipment in the field. The purpose of the display was to show consumers how Case IH is helping farmers grow safe and healthy food for an ever-increasing population.
In February, Case IH posted a video blog featuring Dan Basse, president of AgResource Company and headliner of Case IH’s Be Ready Discussion on Global Markets at Ag Connect Expo. During our interview with Basse, he commented that someday in the near future, farmers will be marketing crops and livestock for the world every minute of every day.
In this ever-evolving world of agriculture, every piece of grain and every corn kernel truly counts, and Case IH’s innovative equipment and technology holds the key to maximizing harvest efficiency.
Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How can our farms meet growing demand?”. This video post discusses how innovative Case IH equipment can help farmers maximize efficiency from every acre of land, so they can Be Ready to feed the world.
Case IH and several Wisconsin Case IH dealers are partnering with the University of Wisconsin-Madison’s Agricultural Research Stations as part of the company’s commitment to help agriculture producers “Be Ready” for the future. The partnership will allow research station staff, researchers and students a chance to use and learn about precision farming technologies and the latest ag equipment advances on the university’s hundreds of acres of research plots. (more…)