Case IH helped bring the story of production agriculture to more than 2.5 million consumers as part of Farm Journal Media’s Farmers Feeding the World exhibit at Taste of Chicago, June 24 through July 3.
The exhibit featured a Case IH Steiger® Quadtrac® 600 tractor, the world’s highest horsepower production tractor, along with a large screen TV playing video of how farmers use Case IH tractors and equipment in the field. The purpose of the display was to show consumers how Case IH is helping farmers grow safe and healthy food for an ever-increasing population.
In February, Case IH posted a video blog featuring Dan Basse, president of AgResource Company and headliner of Case IH’s Be Ready Discussion on Global Markets at Ag Connect Expo. During our interview with Basse, he commented that someday in the near future, farmers will be marketing crops and livestock for the world every minute of every day.
In this ever-evolving world of agriculture, every piece of grain and every corn kernel truly counts, and Case IH’s innovative equipment and technology holds the key to maximizing harvest efficiency.
Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How can our farms meet growing demand?”. This video post discusses how innovative Case IH equipment can help farmers maximize efficiency from every acre of land, so they can Be Ready to feed the world.
Remember the Case IH blog post back in April that featured the TIME magazine blog article, “Is the world ready for seven billion people?”
The seven billionth person will likely be born in 2011. And, most experts believe that in about 40 years the world population will grow to nine billion people!
Ready or not, here they come, and to our farmers out there, we need your help to feed them.
Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How will growers feed the world?” This video post discusses how innovative Case IH equipment can help farmers maximize efficiency from every acre of land, so they can Be Ready to feed the world.
Case IH is excited to announce the launch of our new Case IH North American website! But, before you check it out, we want to tell you about some of the changes that will help you during your visit:
- More interactivity with Case IH products – Upgrades to the online Case IH product displays bring tractors and equipment to life with 360-degree views, in-page video, and image galleries.
- Mobile phone optimization – Your access to the Case IH website should never be limited just because you’re not by your computer. The Dealer Locator and Contact Us sections are mobile-optimized so you have fingertip-access to Case IH wherever you may be.
- Easy-to-find dealer information – The Dealer Locator not only matches you to the closest dealer, but provides store hours, contact information, and links to their websites.
If you haven’t taken the time to explore the new Case IH website and features, we encourage you to take a look and see the options available to you. We’re always looking at ways of improving our online experiences, so please drop us a line if you have comments or suggestions!
When producers talk, Case IH listens. When producers have questions, Case IH has an extensive team based in the field that works hard to find the answers. Case IH recently introduced “From the Field,” a bi-weekly video Q&A on The Weather Channel to help shed light on key issues impacting farming practices.
Although it’s technically not even summer yet, producers have already seen quite a variety of weather that is impacting their ability to get into the fields.
Case IH’s latest “From the Field” video post, “How can we control the elements?”, discusses how the latest Case IH Patriot sprayer technology is helping farmers be ready to handle changing weather conditions while producing enough food and fiber for a growing world population. You can follow the video series at weather.com/fromthefield.
Case IH wishes to congratulate the 50 young men and women selected to participate in the National FFA’s 2011 New Century Farmer Program, an exclusive and highly competitive program to prepare young people for careers in production agriculture. The National FFA Organization announced the 2011 winners last week.
The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.
Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.
As if a late start to planting your crops wasn’t enough of a challenge for you, the delay also gives weeds ample opportunity to take root and choke out planted seedlings, making weed management an even more crucial task this summer.
Brian Hefty, a farmer and co-host of RFD-TV’s AgPhD, provided insights on weed resistance, weed tolerance, and weed management practices during his presentation, “Weed Resistance – Will You Be Ready?” as part of Case IH’s Be Ready Discussion at the 2011 Ag Connect Expo. (more…)
Dr. Rob Zemenchik, Case IH Sales and Marketing Manager for Tillage Products, and the Case IH Crop Production team have been using the iPads with customers since September 2010. Zemenchik says that farmers are responding positively to the iPads. “Farmers reach for it,” he says. “They want to take it and look at it themselves. Because we can access the information right on the spot, our conversations can be tailored to customers’ specific interests and are much more efficient and productive, leaving producers more time in the field.”
For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.
Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.