For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.
Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.
Check out Case IH’s behind-the-scenes interview with Dawn Geske of Diesel Progress International
As a panelist for the Case IH Be Ready VIP Discussion: Engine Emissions Technology – Fact vs. Fiction, Dawn Geske, Editor-In-Chief of Diesel Progress International, explained that Diesel Progress has been following the emissions mandates and the development of new emission technologies since the beginning. “Engine manufacturers really put a significant amount of investment and research and development into meeting these requirements,” said Geske. “They’ve been working on this for many years to make sure they’re giving producers the best technology that meets Tier 4A mandates.”
As you’re gearing up to get in the fields this spring, I want to share a TIME magazine blog post in which author, Bryan Walsh, poses the question: “Is the world ready for seven billion people?
In his blog, Walsh comments that sometime this year the world’s seventh billionth person will be born. To put that in perspective, it took the world 50 years to grow from three billion people to seven billion people. If you think that’s fast, think about this: the sixth billionth person born is just 11 years old!
A bountiful harvest begins with your planter. Preparing for planting means more than selecting the right genetics. It’s important to remember some critical planter maintenance tips and adjustments for this year’s planting:
As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but they also knew they needed to hear from planter owners about what they would like to have on a 90-foot planter.
Last week, our Case IH expert, Bill Preller, explained the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it helps Case IH gain insights on new trends or up and coming equipment needs from producers. This week, Alan Forbes, Case IH planter marketing manager, is going to explain how the CDPD process influenced the development of new Case IH Early Riser® planter toolbars.
The first step of the CDPD process is one-on-one customer interviews. It played a critical role in uncovering the unmet and even unspoken wants and needs farmers had when it came to their current planters.
Tom Dorr, together with Dan Basse, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Dorr is CEO of the U.S. Grains Council, an organization that develops export markets for U.S. corn, barley, and sorghum. In his remarks, he addressed trade relations with China, including the current anti-dumping claim that China filed against U.S. dried distillers grain producers. “The Chinese have to be willing to sit down with us and send solid signals that give us the assurance that we can invest in the infrastructure to provide what they need,” said Dorr.
One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various leadership roles in Case IH North America, and has been involved with the development and implementation of the CDPD process.
Case IH first employed the Customer Driven Product Development (CDPD) process in 2001. We had some ideas on how to improve our current crop production products, but we knew we needed to get to the root of producers’ needs, and who better to speak on the challenges producers face than the producers themselves?
Case IH is committed to helping farmers “Be Ready” and embrace the challenges and opportunities of agriculture. We also recognize that there are new generations of farmers entering the industry every day, and we want to encourage their involvement and leadership within the industry.
One way Case IH is demonstrating our commitment to preparing young people for careers in production agriculture is by sponsoring the National FFA’s New Century Farmer Conference. This conference is an intensive, five-day event held in Des Moines, Iowa, where youths’ entrepreneurial spirit and professional growth is nurtured. Participants have the opportunity to network with industry experts, including some of our Case IH team, while increasing their practical knowledge, global perspective, and personal growth.
Check out Case IH’s behind-the-scenes interview with Tom Buis of Growth Energy
In his comments during the Case IH Be Ready VIP Discussion at Ag Connect Expo, Tom Buis, CEO of Growth Energy, contributed his insights on a range of topics influencing farmers’ decision-making, including public policy, global market influences, and the future of ethanol. Buis made note of ethanol’s importance as an economic driver for farms and rural America: “The development of ethanol has been the greatest single economic development for rural America in my lifetime. It created new demand – domestic demand. It allowed farmers to collect together …to add value to an otherwise surplus commodity.”
Check out Case IH’s one-on-one, behind-the-scenes interview with Rep. Jim Nussle
As a panelist for the Case IH Be Ready VIP Discussion at Ag Connect Expo, Jim Nussle, former U.S. House of Representatives, contributed his insights on a range of topics influencing farmers’ decision-making, including public policy, global market influences, and the future of ethanol. In his comments, Nussle emphasized the importance of farmers connecting with policy makers to explain how long-term policies will impact agriculture operations and their bottom lines: “Engagement in the process is probably the most important factor that producers can take advantage of now more than ever before.”