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Tag: Engineering

Getting Inside Selective Catalytic Reduction

Using an actual Selective Catalytic Reduction (SCR) muffler that’s been cut away to reveal its inner workings, Kevin Knapp from Case IH explains the SCR system that can be found in our new Tier 4A 30 Series Axial-Flow combines, as well as our high-horsepower tractors. The system is a model of simplicity and engineering efficiency.

The biggest advantage of SCR as the emissions-reduction technology of choice is what you don’t see. The entire system can be explained without showing the engine at all. That’s because Tier 4 compliance is achieved after combustion, allowing the power plant to be tuned for optimum performance and economy. Kevin probably puts it best when he says, “The engine’s just there to create power, and do it efficiently.”

This is the final video in out two-week series on Efficient Power. Scroll back and visit Case IH at our YouTube channel to see more.

Case IH Ecolo-Tiger 870

From CDPD Rules to Tillage Tools

For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.

Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.


Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.

This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.


Bringing New Meaning to “Customer Driven”

Categories: From the Editor

Case IH Design Innovation: By Producers. For ProducersEvery manufacturer talks about “customer focus,” but at Case IH we believe we can really back up that claim. Why?

One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various leadership roles in Case IH North America, and has been involved with the development and implementation of the CDPD process.

Case IH first employed the Customer Driven Product Development (CDPD) process in 2001. We had some ideas on how to improve our current crop production products, but we knew we needed to get to the root of producers’ needs, and who better to speak on the challenges producers face than the producers themselves?