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Case IH and several Wisconsin Case IH dealers are partnering with the University of Wisconsin-Madison’s Agricultural Research Stations as part of the company’s commitment to help agriculture producers “Be Ready” for the future. The partnership will allow research station staff, researchers and students a chance to use and learn about precision farming technologies and the latest ag equipment advances on the university’s hundreds of acres of research plots. (more…)

Check Out the New Case IH Online Experience!

Categories: From the Editor

Case IH is excited to announce the launch of our new Case IH North American website! But, before you check it out, we want to tell you about some of the changes that will help you during your visit:

  • More interactivity with Case IH products – Upgrades to the online Case IH product displays  bring tractors and equipment to life with 360-degree views, in-page video, and image galleries.
  • Mobile phone optimization – Your access to the Case IH website should never be limited just because you’re not by your computer. The Dealer Locator and Contact Us sections are mobile-optimized so you have fingertip-access to Case IH wherever you may be.
  • Easy-to-find dealer information – The Dealer Locator not only matches you to the closest dealer, but provides store hours, contact information, and links to their websites.

If you haven’t taken the time to explore the new Case IH website and features, we encourage you to take a look and see the options available to you. We’re always looking at ways of improving our online experiences, so please drop us a line if you have comments or suggestions!

1200 Series Early Riser 24-row planter

Planting Through The Mud

The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.

Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.

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Bringing New Meaning to “Customer Driven”

Categories: From the Editor

Case IH Design Innovation: By Producers. For ProducersEvery manufacturer talks about “customer focus,” but at Case IH we believe we can really back up that claim. Why?

One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various leadership roles in Case IH North America, and has been involved with the development and implementation of the CDPD process.

Case IH first employed the Customer Driven Product Development (CDPD) process in 2001. We had some ideas on how to improve our current crop production products, but we knew we needed to get to the root of producers’ needs, and who better to speak on the challenges producers face than the producers themselves?

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