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Check out the video capturing Midwest growers’ thoughts about SCR technology.

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The future leaders of production agriculture met in Des Moines, Iowa, the last week in July for the National FFA Organization New Century Farmer Conference. Forty-nine young people from across the U.S. participated in personal and professional development workshops, while networking with agriculture industry professionals.

In our quest to prepare this new generation of farmers “Be Ready” and embrace agriculture’s challenges and opportunities, Case IH helped sponsor the event. We hosted a dinner for the participants at the Case IH Training Center in Nevada, Iowa, and presented on new and technologies in farm machinery.

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Our post earlier this week, “Non-Ag Folks Just Don’t Understand” reminded us that the general public has limited and sometimes misguided information about farming.

“Agvocacy” is needed now more than ever, and farmers have the best opportunity to speak with a credible voice on issues that impact their businesses.

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Scouting crops with the Case IH Scout Utility Vehicle

Non-Ag Folks Just Don’t Understand

Categories: From the Editor

As part of its inaugural coverage in 1975, Case IH’s Farm Forum surveyed customers more than 35 years ago. We asked a variety of questions ranging from, “What is the number one thing you like about farming?” to “How would you rate farming as a dangerous occupation?”

One of the most interesting responses was to the question, “What kind of understanding do non-farm people have about the prices farmers get from their products?” Here’s what Case IH customers had to say in 1975:

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Case IH employees are in the field every day

With two-thirds of the Case IH workforce based in the field, we truly do talk to farmers every day, so we know what a challenging growing season it has been so far.

That’s why we couldn’t resist sharing some good news!

According to this article, “USDA Chief Economist: Strong, Volatile Crop Prices Ahead” in TopProducer, USDA’s Joseph Glauber forecasts an optimistic outlook for agriculture over the next few years, thanks to record-level exports. (more…)

Farming with Your Phone

Categories: From the Editor

Thanks to the invention of Smart Phones, farmers are conducting business where the real action is happening – in the field!

Today’s cell phones double as a farmer’s personal secretary, weather center and crop manager. You may already be aware of the convenience of receiving email and accessing the internet through your phone, but with the development of Smart Phone applications, the sky is the limit for what you can achieve from your tractor seat!

We’ve heard a lot about some resourceful Smart Phone applications that we wanted to share with you. Take a look at what we found and let us know if you use any of these applications or if you have discovered other useful “apps.”
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In February, Case IH posted a video blog featuring Dan Basse, president of AgResource Company and headliner of Case IH’s Be Ready Discussion on Global Markets at Ag Connect Expo. During our interview with Basse, he commented that someday in the near future, farmers will be marketing crops and livestock for the world every minute of every day.

In this ever-evolving world of agriculture, every piece of grain and every corn kernel truly counts, and Case IH’s innovative equipment and technology holds the key to maximizing harvest efficiency.

Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How can our farms meet growing demand?”. This video post discusses how innovative Case IH equipment can help farmers maximize efficiency from every acre of land, so they can Be Ready to feed the world.

Remember the Case IH blog post back in April that featured the TIME magazine blog article, “Is the world ready for seven billion people?

The seven billionth person will likely be born in 2011. And, most experts believe that in about 40 years the world population will grow to nine billion people!

Ready or not, here they come, and to our farmers out there, we need your help to feed them.

Check out Case IH’s latest “From the Field” video post on The Weather Channel titled, “How will growers feed the world?” This video post discusses how innovative Case IH equipment can help farmers maximize efficiency from every acre of land, so they can Be Ready to feed the world.

Succession Planning: Fathers and the Family Farm

Categories: From the Editor

Succession Planning

Happy Father’s Day to all of the dads out there!

Case IH understands the important role dads play, both within the family and on the farm.

Over the years, we have talked to a lot of dads about running the family farm and working alongside their sons and daughters. We’ve also heard a lot of stories – some good and some not so good – about the challenges of successfully passing the torch from one generation to the next.

Succession planning is an important part of a successful transition from father to son, father to daughter, or maybe to another family member or partner. Whatever your succession plan looks like, getting to that point can be difficult, and the conversations leading up to a plan can be uncomfortable.
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Case IH wishes to congratulate the 50 young men and women selected to participate in the National FFA’s 2011 New Century Farmer Program, an exclusive and highly competitive program to prepare young people for careers in production agriculture. The National FFA Organization announced the 2011 winners last week.

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