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Case IH Steiger Quadtrac 600 tractor

Case IH helped bring the story of production agriculture to more than 2.5 million consumers as part of Farm Journal Media’s Farmers Feeding the World exhibit at Taste of Chicago, June 24 through July 3.

The exhibit featured a Case IH Steiger® Quadtrac® 600 tractor, the world’s highest horsepower production tractor, along with a large screen TV playing video of how farmers use Case IH tractors and equipment in the field. The purpose of the display was to show consumers how Case IH is helping farmers grow safe and healthy food for an ever-increasing population.
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Tom Dorr, together with Dan Basse, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Dorr is CEO of the U.S. Grains Council, an organization that develops export markets for U.S. corn, barley, and sorghum. In his remarks, he addressed trade relations with China, including the current anti-dumping claim that China filed against U.S. dried distillers grain producers. “The Chinese have to be willing to sit down with us and send solid signals that give us the assurance that we can invest in the infrastructure to provide what they need,” said Dorr.

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Check out Case IH’s behind-the-scenes interview with Tom Buis of Growth Energy

In his comments during the Case IH Be Ready VIP Discussion at Ag Connect Expo, Tom Buis, CEO of Growth Energy, contributed his insights on a range of topics influencing farmers’ decision-making, including public policy, global market influences, and the future of ethanol. Buis made note of ethanol’s importance as an economic driver for farms and rural America: “The development of ethanol has been the greatest single economic development for rural America in my lifetime. It created new demand – domestic demand. It allowed farmers to collect together …to add value to an otherwise surplus commodity.”

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Check out Case IH’s one-on-one, behind-the-scenes interview with Rep. Jim Nussle

As a panelist for the Case IH Be Ready VIP Discussion at Ag Connect Expo, Jim Nussle, former U.S. House of Representatives, contributed his insights on a range of topics influencing farmers’ decision-making, including public policy, global market influences, and the future of ethanol. In his comments, Nussle emphasized the importance of farmers connecting with policy makers to explain how long-term policies will impact agriculture operations and their bottom lines: “Engagement in the process is probably the most important factor that producers can take advantage of now more than ever before.”

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Dan Basse, together with Tom Dorr, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Basse is President of AgResource Company, a domestic and international agricultural research firm that forecasts domestic and world agricultural price trends. In his remarks, he expressed the need for farmers to understand how political concerns and food safety issues, both in the U.S. and abroad, influence trade relationships, in order to make sound marketing decisions and control how agricultural commodities compete in the global marketplace. “All of a sudden you all have to be embroiled in this world market and understand relationships of grain prices, not only at your local elevator, but what they’re trading in Dalian, Australia, Europe, and Russia,” Basse explained. “These are all big factors that will drive your profitability.”

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Case IH kicked off its second year at the Ag Connect Expo in Atlanta with a Be Ready VIP Panel Discussion for producer guests invited by Case IH. Moderated by John Phipps, Illinois farmer and host of the U.S. Farm Report, the panel discussion gave attendees a 30,000-foot view of key issues that could influence farmer decision making in 2011. Guest panelists included Dan Basse of AgResource, Tom Dorr of the U.S. Grains Council, Rep. Jim Nussle, former U.S. House of Representatives, and Tom Buis of Growth Energy. (more…)

Will You Be Ready?

Categories: From the Editor

Farmers are facing new challenges every day – from feeding an expanding global population while meeting strict new emissions requirements, to producing more food on fewer acres while minimizing our footprint on the environment.

That’s a tall order, but Case IH wants to help you deal with those challenges head-on by offering you expertise and new perspectives.

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