As part of its inaugural coverage in 1975, Case IH’s Farm Forum surveyed customers more than 35 years ago. We asked a variety of questions ranging from, “What is the number one thing you like about farming?” to “How would you rate farming as a dangerous occupation?”
One of the most interesting responses was to the question, “What kind of understanding do non-farm people have about the prices farmers get from their products?” Here’s what Case IH customers had to say in 1975:
With two-thirds of the Case IH workforce based in the field, we truly do talk to farmers every day, so we know what a challenging growing season it has been so far.
That’s why we couldn’t resist sharing some good news!
According to this article, “USDA Chief Economist: Strong, Volatile Crop Prices Ahead” in TopProducer, USDA’s Joseph Glauber forecasts an optimistic outlook for agriculture over the next few years, thanks to record-level exports. (more…)
Thanks to the invention of Smart Phones, farmers are conducting business where the real action is happening – in the field!
Today’s cell phones double as a farmer’s personal secretary, weather center and crop manager. You may already be aware of the convenience of receiving email and accessing the internet through your phone, but with the development of Smart Phone applications, the sky is the limit for what you can achieve from your tractor seat!
We’ve heard a lot about some resourceful Smart Phone applications that we wanted to share with you. Take a look at what we found and let us know if you use any of these applications or if you have discovered other useful “apps.”
The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.
Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.
As if a late start to planting your crops wasn’t enough of a challenge for you, the delay also gives weeds ample opportunity to take root and choke out planted seedlings, making weed management an even more crucial task this summer.
Brian Hefty, a farmer and co-host of RFD-TV’s AgPhD, provided insights on weed resistance, weed tolerance, and weed management practices during his presentation, “Weed Resistance – Will You Be Ready?” as part of Case IH’s Be Ready Discussion at the 2011 Ag Connect Expo. (more…)
For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.
Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.
One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various leadership roles in Case IH North America, and has been involved with the development and implementation of the CDPD process.
Case IH first employed the Customer Driven Product Development (CDPD) process in 2001. We had some ideas on how to improve our current crop production products, but we knew we needed to get to the root of producers’ needs, and who better to speak on the challenges producers face than the producers themselves?
With today’s farmers facing new challenges and opportunities – from feeding an expanding global population while meeting strict new emissions requirements, to producing more food on fewer acres while minimizing their environmental footprint, Case IH is committed to helping farmers meet those challenges.
Case IH took it to the streets at the Ag Connect Expo in Atlanta, Ga., January 8-10, and asked farmers in the Case IH booth to reflect on their experiences at Ag Connect and what they learned while visiting the Case IH booth. Check out what these farmers had to say.
Speaking of learning…Case IH wants to hear from our faithful blog followers! Tell us what you’ve learned from visiting the Be Ready blog.