Over the past several weeks, we’ve gone in-depth about what it takes to achieve photocopy plant stands in the field. This Be Ready blog series covered the six primary agronomic drivers of seed placement accuracy when planting: (more…)
To Be Ready for the future, you need all the best tools at your disposal: the best equipment, the best technology and the best seed, among other things. Reports of possible seed shortages for the coming season have created discussion in agriculture circles. Are the reports real, or are they exaggerated? What do you think? (more…)
As we celebrate Thanksgiving in the United States, we’re grateful for farmers who work tirelessly to grow our food. We give thanks too for the bountiful resources we have in North America: productive soils, structured markets, a quality infrastructure and the technology that allows us to keep improving efficiency and yields. Other areas of the world are not as fortunate.
Howard G. Buffett, a speaker at the Borlaug Dialogue symposium during the World Food Prize this fall, has worked extensively in Africa to alleviate hunger. A farmer, philanthropist, and son of Warren Buffett, he is also a gifted photographer, and documented the hunger situation in his book, Fragile – The Human Condition. Through his journey, he discovered that we can’t solve other people’s problems, no matter how much money we spend; people need to be engaged in solving their own problems, with help from others.
The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.
Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.
Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.
This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.
As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but they also knew they needed to hear from planter owners about what they would like to have on a 90-foot planter.
Last week, our Case IH expert, Bill Preller, explained the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it helps Case IH gain insights on new trends or up and coming equipment needs from producers. This week, Alan Forbes, Case IH planter marketing manager, is going to explain how the CDPD process influenced the development of new Case IH Early Riser® planter toolbars.
The first step of the CDPD process is one-on-one customer interviews. It played a critical role in uncovering the unmet and even unspoken wants and needs farmers had when it came to their current planters.