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To Be Ready for the future, you need all the best tools at your disposal: the best equipment, the best technology and the best seed, among other things. Reports of possible seed shortages for the coming season have created discussion in agriculture circles. Are the reports real, or are they exaggerated? What do you think? (more…)

Recap of a Great Year

Categories: From the Editor

As 2011 wraps up, we appreciate your patronage and interest in the Be Ready blog. We’re thankful that agriculture continues to thrive, largely due to dedicated, passionate farmers like you. Here’s a recap of some of our blogs this year – are there others that stick out in your mind? We welcome your comments on our previous blog posts and invite you to offer ideas for topics you’d like to see covered in 2012.

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The U.S. Department of Agriculture’s (USDA) Rural Development is helping make high-speed Internet a reality in rural areas. Read on to see how this impacts your business and increases your competitiveness. (more…)

Food For Thought On Thanksgiving

Categories: From the Editor

As we celebrate Thanksgiving in the United States, we’re grateful for farmers who work tirelessly to grow our food. We give thanks too for the bountiful resources we have in North America: productive soils, structured markets, a quality infrastructure and the technology that allows us to keep improving efficiency and yields. Other areas of the world are not as fortunate.

Howard G. Buffett, a speaker at the Borlaug Dialogue symposium during the World Food Prize this fall, has worked extensively in Africa to alleviate hunger. A farmer, philanthropist, and son of Warren Buffett, he is also a gifted photographer, and documented the hunger situation in his book, Fragile – The Human Condition. Through his journey, he discovered that we can’t solve other people’s problems, no matter how much money we spend; people need to be engaged in solving their own problems, with help from others.

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Congratulations, Elisa Sagehorn! Winner of the Case IH #BeReady Twitter Contest!

Congratulations, Elisa Sagehorn! Winner of the Case IH #BeReady Twitter Contest!

Case IH is a proud supporter of the National FFA Foundation. Their undertaking of helping students prepare to be the next generation of agriculture leaders goes hand-in-hand with our mission to help farmers “Be Ready” for the opportunities and challenges facing agriculture.

During the recent National FFA Convention, we asked students to use Twitter to send us their thoughts on what they are doing to Be Ready for the future of farming. We promised that one respondent would receive a new Apple iPad 2 as part of the contest.

Our lucky winner is Elisa Sagehorn who grew up on a row crop and cattle farm near Holyoke, Colo. She currently is student at Colorado State University (CSU) majoring in agricultural education. She is the daughter of Keith and Diane Sagehorn.

Elisa tweeted “I will be ready through bringing ag education to elementary schools.” She already has served in agriculture advocacy roles, including presiding as a past state FFA officer, interning for the Colorado Farm Bureau and currently chairing the CSU College of Agriculture ambassador program.

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Hear what producers are saying about Case IH simple operation.

In a historical sense, they represent the third and fourth generations of their Illinois farming family, but Don and Jon Thompson don’t spend much time looking backward. Instead, this father-son farming team keeps an eye on the future, adopting innovative technologies as soon as they become available, and adapting quickly to constant changes in farming practices.

Knowing their background, it’s no surprise that the Thompsons were among the first to see the advantages of the Axial-Flow rotary combine back in the mid 1970s, and that today they’re near the head of the line to see the advantages of new Case IH Tier 4A engine technology.

If you haven’t seen the earlier video posts highlighting what producers are saying about Case IH technology, check back over the last week or so.  You’ll hear a variety of voices talking about Case IH Efficient Power, using terms like powerful, smart technology, and simple operation. Or for the big picture, just visit Case IH at our YouTube channel.

We’ve been the featuring video highlights of the Efficient Power story for more than a week now- scroll down to see our earlier posts, or visit us at our YouTube channel.

Another Way Efficient Power is a Win/Win Proposition

Categories: Efficient Power

If you were in Decatur for the Farm Progress Show, you probably noted the Case IH presence. We admit it – Case IH was hard to miss.  But if you weren’t able to join us we invite you to take a look at the video recap of opening day.

Follow Us on TwitterWe also hope nobody missed a chance to tweet their response to the question, “What does Efficient Power mean to me?” Here’s how it worked: Everyone was invited to describe what Efficient Power meant to them personally. There weren’t many rules- you had to include a #EfficientPower hashtag to identify your tweet, and of course you had to observe the Twitter 140-character limit. Other than that, the topic was wide open.

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The future leaders of production agriculture met in Des Moines, Iowa, the last week in July for the National FFA Organization New Century Farmer Conference. Forty-nine young people from across the U.S. participated in personal and professional development workshops, while networking with agriculture industry professionals.

In our quest to prepare this new generation of farmers “Be Ready” and embrace agriculture’s challenges and opportunities, Case IH helped sponsor the event. We hosted a dinner for the participants at the Case IH Training Center in Nevada, Iowa, and presented on new and technologies in farm machinery.

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Case IH employees are in the field every day

With two-thirds of the Case IH workforce based in the field, we truly do talk to farmers every day, so we know what a challenging growing season it has been so far.

That’s why we couldn’t resist sharing some good news!

According to this article, “USDA Chief Economist: Strong, Volatile Crop Prices Ahead” in TopProducer, USDA’s Joseph Glauber forecasts an optimistic outlook for agriculture over the next few years, thanks to record-level exports. (more…)

Farming with Your Phone

Categories: From the Editor

Thanks to the invention of Smart Phones, farmers are conducting business where the real action is happening – in the field!

Today’s cell phones double as a farmer’s personal secretary, weather center and crop manager. You may already be aware of the convenience of receiving email and accessing the internet through your phone, but with the development of Smart Phone applications, the sky is the limit for what you can achieve from your tractor seat!

We’ve heard a lot about some resourceful Smart Phone applications that we wanted to share with you. Take a look at what we found and let us know if you use any of these applications or if you have discovered other useful “apps.”
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