Case IH helped bring the story of production agriculture to more than 2.5 million consumers as part of Farm Journal Media’s Farmers Feeding the World exhibit at Taste of Chicago, June 24 through July 3.
The exhibit featured a Case IH Steiger® Quadtrac® 600 tractor, the world’s highest horsepower production tractor, along with a large screen TV playing video of how farmers use Case IH tractors and equipment in the field. The purpose of the display was to show consumers how Case IH is helping farmers grow safe and healthy food for an ever-increasing population.
Check out Farm Journal Media’s July 4 AgDay coverage of Case IH and Farmers Feeding the World at Taste of Chicago. (Specific Case IH coverage, including the Quadtrac 600 tractor display at Taste of Chicago and an interview at the Racine, Wisconsin manufacturing facility, takes place between minutes 14:53 and 18:20.)
About Farmers Feeding the World
Farmers Feeding the World is an ongoing industry-wide campaign led by the nonprofit Farm Journal Foundation, with the purpose of telling the story of modern agriculture’s role in fighting global hunger. The Farmers Feeding the World mobile exhibit travels to numerous events across the U.S., including the Indianapolis 500 Festival, CMA Music Festival, Taste of Chicago, and FFA Convention. Learn more at www.farmersfeedingtheworld.org.
About Taste of Chicago
Taste of Chicago is the nation’s premier outdoor food festival showcasing Chicago’s diverse dining community. Attendees can sample culinary offerings from 59 participating restaurants, and take in a variety of musical performances and family-friendly activities. Taste of Chicago began in 1980 and has grown to one of Illinois’ largest annual events, attracting more than 2.5 million visitors every summer.