Can You Identify the Masters & Mavericks? – Case IH | Blog
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Can You Identify the Masters & Mavericks?

Although the next AG CONNECT Expo and Summit won’t be held until January 2013, organizers have launched a new “Masters & Mavericks” campaign to recognize producers who best exemplify the qualities required to be among the best in the business. Beginning now through Friday, June 8, one of the Masters & Mavericks will be revealed each week, one clue at a time, to the AG CONNECT community via Facebook and Twitter.

What is Masters & Mavericks?
Masters & Mavericks are people who want to talk about emerging trends and issues, so they can help find solutions. And like you, they want to keep their operations healthy by being at the forefront of change and incorporating the best technology.

Chuck Shelby, owner and operator of Shelby Farms in Lafayette, Ind., is the first revealed member of the 2012 Masters & Mavericks. Shelby grows corn, soybeans and wheat, and also runs a cow-calf herd. The operation encompasses 9,000 acres.

Shelby thinks of himself as about 90% master and10% maverick. “I learned a long time ago to evaluate things, to put a plan together and to work to accomplish that longer-term vision,” he says. “But occasionally, you have to step out there and look at something differently.”

See the AG CONNECT Masters & Mavericks contest on Facebook and Twitter for details as each of the Masters & Mavericks is revealed. And don’t forget, the AG CONNECT Expo will be held Jan. 29 – 31, 2013, in Kansas City, Mo.

Case IH knows that with a growing world population, we have a responsibility to produce more food with fewer resources, and our efforts to provide the technology needed to reach that goal are never-ending. We support the Masters & Mavericks program because it spotlights producers who are working hard to Be Ready for the future.

Mark your calendars and be sure to attend the AG CONNECT Expo and Summit in January. Case IH will be there. Be sure to watch for future updates as they become available about the Case IH booth at the show.

Chuck Shelby is the first of the Masters & Mavericks to be identified. Try to guess who will be next. Do you know some masters and mavericks? Tell us who they are and why they fit these descriptions.

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