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For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the…
Check out Case IH’s behind-the-scenes interview with Dawn Geske of Diesel Progress International As a panelist for the Case IH Be Ready VIP Discussion: Engine Emissions Technology – Fact vs. Fiction, Dawn Geske, Editor-In-Chief of Diesel Progress International, explained that Diesel Progress has been following the emissions mandates and the development of new emission technologies…
As you’re gearing up to get in the fields this spring, I want to share a TIME magazine blog post in which author, Bryan Walsh, poses the question: “Is the world ready for seven billion people? In his blog, Walsh comments that sometime this year the world’s seventh billionth person will be born. To put that…
Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars. This week, we continue to explore the Case IH Customer Driven…
A bountiful harvest begins with your planter. Preparing for planting means more than selecting the right genetics. It’s important to remember some critical planter maintenance tips and adjustments for this year’s planting:
As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but…
Tom Dorr, together with Dan Basse, headlined the BE READY Discussion on Global Markets in the Case IH booth at Ag Connect Expo. Dorr is CEO of the U.S. Grains Council, an organization that develops export markets for U.S. corn, barley, and sorghum. In his remarks, he addressed trade relations with China, including the current…
Every manufacturer talks about “customer focus,” but at Case IH we believe we can really back up that claim. Why? One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various…
Case IH is committed to helping farmers “Be Ready” and embrace the challenges and opportunities of agriculture. We also recognize that there are new generations of farmers entering the industry every day, and we want to encourage their involvement and leadership within the industry. One way Case IH is demonstrating our commitment to preparing young…
Check out Case IH’s behind-the-scenes interview with Tom Buis of Growth Energy In his comments during the Case IH Be Ready VIP Discussion at Ag Connect Expo, Tom Buis, CEO of Growth Energy, contributed his insights on a range of topics influencing farmers’ decision-making, including public policy, global market influences, and the future of ethanol.…
