Next week is an important week. And the week grows in importance every year, as consumers drift farther from food production. So let’s get ready to help tell agriculture’s story as we celebrate National Agriculture Week and National Agriculture Day (Tuesday, March 15).
Since 1973, National Ag Day has recognized and celebrated the abundance agriculture provides. It’s important acknowledgement. But now, National Agriculture Week, highlighted by National Ag Day, has become a week of opportunity — a time farmers and all of agriculture tell and share their stories. Here are some ideas about how you can participate:[Tweet “Get ready to celebrate National Agriculture Day. Via @Case_IH #BeReady “]
- Plan your day: Sure, pressing matters pop up — that’s farm life. But schedule in time to organize, lead and participate in National Ag Day. Simply making time to be there demonstrates your commitment.
- Support activities organized by local FFA chapters and 4-H clubs: Maybe it’s a coffee, breakfast, lunch or event recognizing the hard work you and your peers do every day. Think about how much farmer attendance meant to you when you were among the young organizers.
- Be social: If you’re active in social media, share Ag Day messages or other positive farm and food stories. Better yet, create your own. Your sincerity will come through, and when your friends and followers like, share or repost, your voice multiplies exponentially.
- Encourage others: The agriculture community is huge — reaching far beyond farms and ranches and boots-on-the-ground producers. Remind your family, employees, suppliers and others in the industry that this is all of ag’s day to tell its story, regardless of sector.
Those of us in agriculture tell our story every day — in the way we go about our business and the example we set. But Ag Week and Ag Day give us a bigger stage and focus. Let’s make sure we do all we can to ensure our voices and stories are heard. Have a great National Ag Week!
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