Tag: Crop Production
As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but they also knew they needed to hear from planter owners about what they would like to have on a 90-foot planter.
Last week, our Case IH expert, Bill Preller, explained the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it helps Case IH gain insights on new trends or up and coming equipment needs from producers. This week, Alan Forbes, Case IH planter marketing manager, is going to explain how the CDPD process influenced the development of new Case IH Early Riser® planter toolbars.
The first step of the CDPD process is one-on-one customer interviews. It played a critical role in uncovering the unmet and even unspoken wants and needs farmers had when it came to their current planters.
Case IH continued to capture the attention of Ag Connect attendees’ with more engaging presentations. Charlene Finck, editorial vice president of Farm Journal Media, moderated the Tillage, Planters & Seeders Designed By You panel, where panelists, Bill Preller, Case IH senior director of crop production marketing; Rob Zemenchik, marketing manager of Case IH tillage tools; Alan Forbes, marketing manager for Case IH planters; and Dale Simpson, marketing manager for Case IH seeders, discussed how ag producers contribute to the creation of today’s best crop production tools. (more…)
Farmers are facing new challenges every day – from feeding an expanding global population while meeting strict new emissions requirements, to producing more food on fewer acres while minimizing our footprint on the environment.
That’s a tall order, but Case IH wants to help you deal with those challenges head-on by offering you expertise and new perspectives.